Terms and Conditions

Effective Date: 18-02-2026

1. Agreement to Terms

By accessing or using the services provided by PureAl Analytics we through https://purealanalytics.co.uk , you agree to be bound by these Terms & Conditions . If you do not agree with any part of these Terms, you must not use the Website or our services.

2. Definitions

Client: Any individual or entity that uses or requests our services.

Services: Consultancy, analytics setup, audits, reporting, data insights, dashboards, training, support, and any related services provided by the Company.

Content: All text, graphics, images, data, reports, dashboards, and other material provided.

3. Acceptance of Terms

By engaging our Services you confirm that you are of legal age to form a binding contract . You accept all Terms on behalf of yourself or the entity you represent.

4. Services and Deliverables

The Company provides data analytics-related services, including but not limited to:

Google Analytics 4 audits and configuration

Data tracking setup

Dashboard/Reporting services

Data infrastructure support

Retainer consultancy

Service details and prices will be confirmed in the proposal or invoice provided to the Client. Continued use of Services after delivery indicates acceptance of those terms.

PureAl Analytics

5. Client Obligations

Clients agree to:

Provide accurate information necessary for service delivery

Respond to requests for clarification or access within reasonable time

Comply with all applicable laws and data protection regulations

Ensure their use of analytics data and tracking complies with privacy laws

6. Privacy and Data Protection

a. The Company complies with applicable data protection laws including UK GDPR and related privacy principles.

b. Clients are responsible for ensuring the lawful collection of personal data on their websites/apps and must implement necessary consent mechanisms where required.

c. Any personal data provided by the Client to the Company will be processed only to deliver contractual services and in accordance with the Company Privacy Policy.

d. The Company does not sell Client personal data to third parties.

These Terms are subject to and incorporate our Privacy Policy.

BritAnalytics

7. Intellectual Property

All intellectual property, source code, documentation, tools, processes, reports, and other materials created by the Company remain the Company’s property unless otherwise agreed in writing.

8. Payment Terms

a. Invoices are payable within the time specified on the invoice.

b. Fees may be charged as a retainer, per project, or hourly as agreed.

c. Late payments may incur interest charges at the applicable statutory rate.

9. No Warranty

Services are provided “as is” and “as available”, without any warranty of accuracy, completeness, or fitness for a particular purpose.

10. Limitation of Liability

To the maximum extent permitted by law, the Company’s total liability for any loss or damage arising under or in connection with these Terms shall not exceed the total fees paid by the Client to the Company in the preceding twelve (12) months.

11. Governing Law

These Terms shall be governed by and interpreted in accordance with the laws of England and Wales (or the UK jurisdiction of registration).

12. Amendments

The Company may update these Terms occasionally. Clients will be notified of changes and continued use of the Services constitutes acceptance of the updated Terms.

13. Contact

For questions about these Terms or our Services, contact:

contact@purealanalytics.co.uk